How do you add value for your clients?
Our clients are high achievers, they value their time, and they seek an exceptional partner. We guide them seamlessly through their journey from being single and into the relationship of their dreams and in doing so, they avoid the feelings of frustration that are usually associated with dating apps.
We add value to our clients through two key components: our expertise and our network.
Our team comprises 23 experts including 13 psychologists and over the past 10 years we have developed and fine-tuned our 5-stage matchmaking system. I believe that high achieving single people should not treat dating as a numbers game. Like any other goal in life, pursuing a goal of finding a life partner should ideally be approached with intelligence and a growth mindset.
The second key component is our exclusive, invite-only network of over 11,000 eligible singles across the world. This gives our matchmakers - and therefore our clients – immediate access to highly desirable single people who are all pre-screened and seeking a long-term partner. There is no need for a high achiever to resort to endless swiping on Tinder to find a tiny percentage of decent profiles. Every profile in our network is truly exceptional.
What was the path you took to get to where you are today?
My path started when I was 15 years old – I became curious about why the school bully’s brain was wired so differently to mine, and this inspired my decision to study psychology at university. Upon completing my Master’s degree in psychology, I spent a few years rehabilitating adults with brain injury and learning difficulties. By my mid-twenties I was working as a consultant business psychologist. I then stumbled across a job advert for a psychologist to join a matchmaking agency –I had never heard of matchmaking as a profession, but it felt like my calling. I took the job and 5 years later I decided it was time to set off on my own. In 2011 I set up The Vida Consultancy and I entered into what has been by far the most rewarding chapter of my life. I follow a plan but also grab opportunities as they arise and follow my instinct. This has led to Vida now having matchmakers in London, NYC and LA and serving hundreds of clients per year.
Tell us about the most surprising match you’ve made.
My most surprising match was made within 20 minutes of meeting someone – they are now married! I had an initial phone consultation with a beautiful lady who was in her mid-thirties at the time. She was running a successful business in London and struggling to find a partner who was on her level intellectually and who matched her values. She explained she was trying online dating and finding it difficult to gauge who would be suitable, given how limited online dating profiles are. I asked her to show me some of the people she was messaging so I could get a sense of the type of people she was drawn towards. By complete fluke, one of the profiles she showed me was someone I knew, and I thought they’d make a great match. However, she didn’t like the wording in one of his messages so was ready to erase him. I advised her not to be too hasty and give him a chance. That was in 2015. I thought nothing more of it until 2019 when I saw his profile on social media and his profile pic showed the two of them on their wedding day!
Talk us through the process of creating the perfect match.
We guide each client through our 5-stage matchmaking process:
1. Who are you?
We take the time to get to know the client in depth – it’s all about understanding them, what’s important and what they value.
2. Who is your partner?
When thinking about the profile of a truly compatible partner we reflect on previous relationships. By taking learnings from the past and applying them to the future this increases the chances of finding a truly compatible match.
3. Visualising the future relationship.
We take our clients on the journey of thinking about what their future relationship looks like on a day-to-day basis. Where are you living? What do you do on weekends? What does that relationship look like to you?
We develop and implement a strategy for each client, that will move them towards their goal of being in a relationship with someone compatible.
5. Dating with meaning and purpose.
Every date is only set up when both the client and match are identified as being compatible on paper and they both agree to meet each other. The date itself will then establish whether there is chemistry and enough compatibility to progress from ‘dating’ to ‘relationship’.
If you were a superhero, tell us what your superpower would be.
As a matchmaker, my superpower would have to be telepathy. How much easier (not to mention entertaining) would my work be if I could actually read minds!
What does the future hold?
I’ve always steered the growth of the business based on client needs. The landscape has changed so much over the last 10 years – people are moving rapidly towards approaching dating intelligently and with a growth mindset. In response, we have recently launched a series of digital masterclasses to share our knowledge and expertise.
Our international expansion also brings endless opportunity. We have plans to extend to many more cities across the USA and Europe and to continue to serve clients in the Middle East, Asia and Australia.
Phone: +44 (0)20 3613 5487